![]() Flipboard has tried to position itself as a reliable and far-ranging news source.įlipboard claims it has been successful with publishers because of its simplicity and it doesn’t require publisher’s content to live on its platform. However, that focus on design and usability also comes along with a match to a new consumer need with recent concern about “fake news,” McCue believes that consumers want to gather information from multiple sources. In fact, when we narrow our scope to mobile consumption, Flipboard becomes the fourth most common referrer to sites in our network, right behind Twitter.Īccording to the Flipboard website, the app “collects quality content on your favorite topics from the world’s most trusted sources, and presents them in a beautiful magazine format.” When Axios interviewed founder Mike McCue, he echoed this description, crediting Flipboard’s success with an emphasis on quality and design, as well as a focus on mobile. One key thing to note is that this traffic almost exclusively comes from a tablet, phone or other mobile device 99.4% of Flipboard’s referrals in the first half of June were via mobile. ![]() ![]() ![]() While they still haven’t broken into the top ten of the top referrers in the Parse.ly network overall, their growth and dominance in mobile in particular could indicate that will be a force to be reckoned with in the future. Traffic from news aggregation site Flipboard has more than doubled since the start of 2017. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |